NFL Fantasy Player Stories
Turning an ambiguous business request into value for our fans.
Success metrics
Improve 2018’s 13M VOD begins to win over sponsors next year.
Solving a real need
"I rely on the TV broadcast before the games... to see who is active and who's inactive. Up-to-the minute updates, notifications, Instagram."
- Jinelle W.
Problem statement of our target user
Inform NFL Fantasy team managers in critical windows to help them make fantasy decisions.
Design Library
I used Spellbook, a Sketch, now Figma library of REACT components I started in 2018
Prototyping the flow
I wrote a script, shot videos with my phone and made a quick Principle prototype.
Results
44M
Story views in 4 months
120%
Year-over-year
68%
Users that consumed stories
Like what you saw?
Reach out and let’s get the conversation started. Maybe we can work together.